“There are a lot of cool destinations on the left if you want to go there, and a lot of them are digital.” “The importance of being hot is very important to advertisers,” said Bill Falk, editor in chief of The Week, a magazine that aggregates news articles and opinion columns. This is an institution and a magazine and a cause,” she said. “The Nation - and I don’t love the word but I’ll use it - is a brand of 146-year standing. But she remains confident about her magazine’s standing. vanden Heuvel (pronounced van-den-HOO-vul), who got her start at The Nation as an intern, is not naïve about the magazine’s struggles, and she acknowledged the difficulty opinion journals like hers have had breaking through in a marketplace jammed with newcomers on the left like Daily Kos and Talking Points Memo. Three years ago, newsstand sales were three times that. It sold just 1,500 copies on the newsstand each week. During the first half of the year, The Nation had 145,000 subscribers, who pay about $40 a year. The magazine’s most recent circulation report to the Audit Bureau of Circulations, however, showed significant decline. By 2006, it had reached its peak at 187,000. After operating in the red almost every year since it was founded by abolitionists in 1865, the magazine turned a profit in 2003.įrom 2001 to 2003, the magazine’s circulation leapt from 107,000 to 149,000 and kept growing. The Bush years were good - very good - to The Nation. So I think you have a lot of rich material.” “You’ve got a Tea Party caucus in the Senate, a Tea Party caucus in the House. “I mean you’ve got a lot to work with,” she said.
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